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Marketing can make a huge difference to lead creation and conversion statistics. If you run a business and you’re looking for new customers, or you’re struggling to make sales, it’s beneficial to review your marketing strategy. In this guide, we’ll share some innovative ideas to help you elevate marketing campaigns and boost sales.
Capitalise on the popularity of social media
If you’re not already using social media to promote your business, now is the time to start. Social media is an amazing platform to sell and advertise products and services, but it’s a brilliant way to connect with customers and market your brand. You can use social apps to build relationships, engage with followers and tell people all about your brand, what you sell and what you stand for. Studies suggest that around 90% of consumers buy from brands they follow on social media.
If you’re new to social media, create and share content that will resonate with your target customer and encourage people to follow your account and share your posts. You can team up with other brands or influencers or host a giveaway or a competition. Outline clear instructions. If there’s a prize up for grabs and you’re running a competition on Instagram, for example, ask your followers to like your post, share it on their stories and tag others.
Let people try your products
If you’re selling a product or service, it’s a fantastic idea to let people try it before they buy. You can use testing during development to get feedback from your target customer, but you can also use product sampling and offer access to interactive, live experiences to draw attention to your brand. If you’re attending a trade show or a festival or fair, for example, why not give away free samples or work with an experiential marketing agency to set up a booth or an interactive display that enables prospective customers to try, test and enjoy the product? From video games and new food products and drinks to electrical appliances and sports and fitness equipment, there’s scope to create a buzz around your brand and boost sales through samples, trials and experiences.
Use analytics and customer feedback
Today, business owners and marketing teams have access to a vast amount of data. Using analytics is beneficial for several reasons. You can collect and analyse data to help you identify effective lead creation strategies and highlight weaknesses. You can also gather information about how people discover your brand, which factors impact decision-making and how different campaigns are performing. It’s also essential to collect customer feedback continuously and use it to drive your business forward. Encourage buyers to review products and services and ask them to share ideas and suggestions.
Effective, impactful marketing campaigns can put brands on the map and send sales soaring. If you’re hoping to expand your client base, or you’re struggling to get your business noticed, take these tips on board to elevate your strategy. Make the most of social media, let people see and try your products and services and use analytics and customer feedback.