As someone that works primarily online I need to find ways to market myself and reach the people I want to reach. When it comes to content creation it seems that there are many ways to market yourself across many platforms which of course helps with business reach. Here are some effective ways to market your business online:
If you have relevant content that your customers will find helpful and useful then a marketing or subscription list is ideal. This gets your message into their inbox which can really help with sales and getting your message heard. Many businesses use email lists or CRM Marketing to help keep in touch with people who are interested in their products and services. The strategy is highly effective but businesses should be very careful with their email security to prevent data theft which could result in a PR disaster.
Social Media can be a great tool to use if you do it right although unlike marketing lists if a social platform closed one day you would lose a lot of your contacts so social media is great to use alongside email marketing but is not effective as the only way to reach people. I would say I use social media the most to promote my blog posts in various relevant groups, paid for advertising and sharing to my followers. Using hashtags is a great way to get your content seen on Instagram and Twitter however you are not always going to be reaching your target market or ideal client.
Instagram has a fantastic Swipe Up feature for Insta Stories if you have 10,000 followers although I urge you to build this authentically with people that want to engage with you. Buying followers just for the sake of having the swipe up feature is not a guaranteed way to market yourself as buying followers very rarely actually equals views.
Not particularly eco friendly however if you have a service based business and want clients or customers in the local area this is a good way to get your name out there, especially if you have a website where you can collect email addresses and build your subscriber list.
*This is a collaborative post.